Our work philosophy: The 3P's

Our work philosophy is based in three principles:



We are dedicated to empowering our workers and helping them reach their full potential.

From learning to read, write, and speak Spanish, to passing through primary and secondary school receiving their official certificate validated by the Secretary of Public Education of the Federal Government.
Group leaders are trained to be better and take responsibility for the activities carried out by day laborers. Each team leader leads teams of 25 -30 people.
Managers, bosses, supervisors and group leaders are trained to carry out a plan to prevent the use of drugs and know how to react to situations of any conflict.
We have volunteer speakers who willingly offer their time and knowledge on the subject to have talks with our workers at least once a month.
We bring theatrical art to our workers, through plays where we invite local artists and volunteer performers. All our works contain positive messages of improvement and life lessons. In these works participate: actors, comedians, dancers, musicians, and singers.
In the same way we take the art of cinema with films that leave a good message of self-improvement and self-help. People are entertained, have fun and also continue to learn and empower.
We created basketball, soccer, and board games where we encouraged to reinforce the importance of working as a team and staying healthy by exercising in our outdoor gym and sports courts.
All indoor facilities such as houses, dorms and dining room are refrigerated so we keep fresh and comfortable climate in our desert. Also, we are up to date with our infrastructure so we can provide the best attention to our guest "our workers".
We have our own medical care facility and a general practitioner who cares for anyone with any need of medical attention.
We have a nurse who lives in the countryside, and who is attentive 24 hours for any emergency.
We dedicate a day for the health to discuss diverse health topics such as nutrition, application of vaccines, dentists and oculists. The people who support us are volunteer professionals.
We are located 35 minutes away from the closest bank and ATM machine. So we now have our own ATM machine that besides of withdrawing the people can also send or wire money to their families without need to travel to the closest town. This really save them time and money.
Fair Trade is a global movement made up of a diverse network of producers, companies, shoppers, advocates, and organizations putting people and planet first. ... A choice for Fair Trade Certified™ goods is a choice to support responsible companies, empower farmers and workers, and protect the environment. Shopping Fair Trade means taking a stand for a system that treats everyone with respect. In other words, it’s a world-changing way of doing business.
Agricultural Company Child Labor Free (DEALTI) recognizes companies that proactively have a Policy for the Care and protection of children and children of farm workers, in order to support their full development and predict its failure to incorporate the work. We established socially responsible practices in the care and protection of children.
The Great Game of Business is the methodology and integrated tools proven to systematically engage your people to drive profitability and sustainability. "The best, most efficient, most profitable way to operate a business is to give everyone in the company a voice in how it's run and a stake in the financial outcome. It's not just about money. And it's not just about people. It's both!

Each one of these principles make direct impact in the core of our business and the quality of our products.



We take care of our planet and our community wellbeing thru the following means:

We are truly committed on farming in sustainable ways based on an understanding of ecosystem services, the study of relationships between organisms and their environment. We want to take care of our soil now and for our future generations. This is actually what matters most as a socially responsible farmer.
The mission of A “BIO-FACTORY” it is to the development of agricultural bio-production, articulating the work of bio-scientific bio-research with bio-production, in a market, ecological and social responsibility perspective.
This is what we call truly sustainable farm, not just organic. We are able to produce organically more than 100 products such as : fermentations, repellents, insecticides, bio-fertilizers, microrganisms, beneficial fungus and bacteriums.
We make our own compost made from chicken manure and worm. All the waste (lag) of fruit, it is used as raw material and it is mixed with the compost as carbon source as well as our pecan tronks from our pruning. We also use recycled carton for our composting.
Lacewings live naturally in our farm. We have created a perfect fit habitat in order to maintain high dense population and reduce the use of insecticides.
Our packing facility it is operated with solar panels, and we are increasing our capacity every 2 years, so we can have the entire farm with solar power operated.
We are able to apply what the soil and plant needs only. Usually, most farms apply more than needed, basically because it is challenging to diagnose what is exactly the plague or disease. Sometimes, unknown diseases or plague appears and there is not a specific product you can use or that you will be 100% sure it will work until you try it. We can avoid this, by testing first in small scale in our lab. This makes us difference among any other traditional farming practices.
Based on all the programs and activities we do for the people and our community, we created our own Foundation to replicate our system to the closest town Poblano Miguel Aleman, so we can contribute with welfare and education of this community. Our vision it is to replicate all over our state of Sonora then in Mexico.
We want to create sustainable well-being to our people by providing tools that will guide them to a better future, taking better decisions for their life.

Our three principles help us in creating added value for our customers.



In a competitive business as the organic produce industry, we must be profitable. It is not only about money, but what encourages it is that the more profit we made, the more people we impact positively and the more we do for our planet sustainability.
Sustainability will not be possible if we are not profitable.